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3 Digital Marketing Categories To Help You Leverage Your Brand Equity And Increase Your Sales

Business has long since migrated from the traditional channels to digital ones. The idea of shopping for something with two clicks of your mouse and having it delivered to your doorstep is too tempting for many consumers. It is currently more appealing to spend hours online comparing and contrasting all types of products from motor vehicles to shaving lotion than to go to the mall. If your customers are not having an ongoing online conversation about your brand, you might as well be winking to a lady in the dark.

Is Your Business Ready For Mobile Marketing? Here's How To Get Started

The extensive use of mobile devices over the last decade has prompted businesses to rethink their digital marketing strategies. In the past, firms focused on PC marketing, so digital content and advertising were tailored for PCs. Today, 81% of Americans own smartphones and use them for work, online shopping, social media, and much more. Therefore, if you want to take your marketing to the next level, you have to meet the needs of mobile users.

How To Keep First-Time Visitors From Leaving Your Website

No matter how old or new your website is, you want to attract and keep as many new visitors as you can. New visitors may become old customers over time. But if your site is disorganized, unattractive, or both, many of your first-time visitors may leave your website and never return. Learn how you can keep first-time visitors from leaving your site right away below. Survey Potential Customers and Visitors

4 Design Tips For A More Appetizing Restaurant Website

Restaurants need an appealing website, whether you are enticing people to place an order or to stop by and dine in. There are several strategies that are effective for restaurants when trying to make a favorable impression on visitors. Start With The Right Picture Many successful restaurants have the right picture on their homepage, so you gain a sense of what the restaurant has to offer from the beginning. Restaurants that are known for cooking food in front of guests should showcase their chef cooking, even if it means having a short video instead of photograph.

Setting The Mood: The Way Psychology Impacts The Big 3 Web Design Elements

When you are considering the color scheme, typography, and layout for your website, you may not think about how psychology can and should impact your choices. The goal of your website design should include sending a message that is congruent with your business goals. 1. Color Scheme When considering the overall color scheme for your website, it is important to incorporate color theory and think about the way certain colors are viewed.