If you have online marketing goals, you've probably started considering hiring an SEO consultant to help you achieve them. But why? An SEO consultant can make the difference between success and failure for your business, especially if you're just starting out or are still in the planning phase of marketing your product or service. An SEO consultant can help you understand what works and doesn't regarding search engine optimization. Below are ways SEO services can optimize your business marketing efforts.

1. Optimize Content With Keywords

Keyword research is the cornerstone of on-page SEO. This technique involves researching your target keywords, identifying them in your content, and then strategically placing those keywords in your page's text and images to improve its ranking for those terms.

Today, SEO specialists place a higher weight on search intent, where people look for information related to their particular issue or topic. They are also much more concerned with increasing rankings on long-tail searches, which have become increasingly important as internet users conduct more specific searches on search engines.

2. Optimize for Mobile Devices

In today's mobile-first world, ensuring your website is optimized for mobile devices is more important than ever. A good on-page SEO consultant will ensure your website is responsive and easy to use on all devices. They can also help you improve your page speed and user experience on mobile devices, ranking factors for search engines.

3. Optimize Site Navigation Structure

How easily can visitors find what they are looking for on your site? Does it have dead links or too many layers? Navigation is key to user experience and conversion. An on-page SEO specialist reviews all the paths a visitor could take and see if any of them led them to dead ends. A good rule of thumb is that each page should only be one level deep, with subpages going two levels deep. 

4. Deploy High-Quality Content With Proper Readability

First impressions matter; visitors get a quick impression of your site's typography, colors, and space utilization. It must have high-quality content and be presented in a way that's easy on the eyes to encourage visitors to keep reading or engaging. 

On-page SEO plays a big role in telling search engines your website has what search engine users are looking for and then presents it in an attractive and engaging format. Contact an on-page SEO service such as Illuminate Digital to discuss effective SEO strategies to take your page to the top of search engine rankings.