The extensive use of mobile devices over the last decade has prompted businesses to rethink their digital marketing strategies. In the past, firms focused on PC marketing, so digital content and advertising were tailored for PCs. Today, 81% of Americans own smartphones and use them for work, online shopping, social media, and much more. Therefore, if you want to take your marketing to the next level, you have to meet the needs of mobile users.
But how do you do this? Is your business ready to dive into mobile marketing? If not, here are a few tips on how to get started.
Launch a Mobile Version of Your Site
Before you start making marketing content for the mobile demographic, you need to have a website that supports mobile use. Initially, sites were created for use on large computer screens. PC versions of a website are not only unsightly on mobile phones, but they can also drive away traffic. Thus, the first step should be to create a mobile version of your site. Luckily, most web design solutions today provide optimizations for mobile devices. Therefore, all you need to do is to make some tweaks to your current design.
Ensure Compatibility with Devices and Operating Systems
Mobile devices come with different operating systems such as Android, iOS, and Windows. The devices also come in various sizes. These two factors affect how content is displayed on different devices. Therefore, as you design a mobile version of the site, ensure it is compatible with the various smartphones and operating systems. The best way to do this is by using a responsive design. This way, if a user has a phone with a small screen, they can view content just as well as someone with a bigger screen can.
Choose a Mobile Advertising Approach
There are two popular mobile advertising approaches: search ads and advertising networks. Search ads are displayed on search engines, and they appear when users input specific search queries. Advertising networks are where businesses buy ad space from ad networks. These include social media and in-app ads too. For optimal results, it's best to employ both strategies in your marketing plan.
Create Mobile-Optimized Marketing Content
Users will only take your calls to action and respond to your adverts if they can easily consume your content. Thus, design your content and marketing with this in mind. Below are some tips for creating optimized content:
- Use a font type and size that's legible across all devices
- Design a clean layout to prevent your site from looking busy and unappealing
- Use a simple navigation system to guide users across the site
Your content should be precise, relevant, and high-quality. Make use of both text and image content to attract potential customers to your site.
Mobile advertising can be a headache, especially if you don't have a dedicated in-house team. Consult a digital marketing service for mobile marketing services.Share