Increasing Your Law Firm's Online Presence

In order for your law firm to remain solvent, you need to constantly attract new clients in need of legal services. Many people searching for an attorney turn to the Internet for help identifying a lawyer that is qualified to meet their needs. Increasing your law firm's online presence through concentrated marketing efforts will help you reach potential clients more readily.

Here are three simple things that you can do to market your law firm online in the future.

1. Contribute to popular legal blogs.

If you are looking for a simple way to raise awareness for your law firm, then increasing your own credibility as an attorney can be beneficial. Many legal blogs invite qualified and experienced attorneys to draft posts that are designed to help disseminate information to the public.

By participating in these blogs through authored posts, you can establish yourself as an expert in your field. Individuals reading through blog posts will hopefully find the information you have written useful and seek your law firm's help representing them in the future.

2. Focus on SEO tactics that increase local visibility.

You probably know that having your law firm appear at the top of any legal-related online searches will help you attract more customers, but it's important that you focus your SEO efforts on attracting local traffic.

Reaching potential clients outside of your target market will not yield results, so focusing on ranking high for local modifiers and obtaining listings in local legal directories can be beneficial ways to turn your online impressions into actual paying clients. Be sure to keep local SEO efforts in mind as you structure your website and draft articles for your firm's blog.

3. Utilize video to establish an online identity.

If you want potential clients to feel more confident hiring your firm, then you need to increase your firm's presence by creating an online identity. Incorporating video messages into your web content can be a simple and effective way to create a more personal connection with potential clients. Many companies that offer legal marketing for attorneys online take this approach. 

Consider adding a vlog to your firm's online marketing efforts, and allow each partner to introduce themselves via video on your firm's website. These videos will help you become more relatable to potential clients searching for an attorney online.

Increasing your law firm's online presence is essential when it comes to attracting new clients. You can easily make your law firm more noticeable in the online sphere by contributing to popular legal blogs, focusing on SEO tactics that target local audiences, and using video to make your firm more relatable.