How To Dress For Your Commercial Shoot

Creating and starring in a commercial for your business is both exciting and a great way to give your business exposure. However, in order to ensure your commercial is effective, there are a number of things you need to consider. One of the most overlooked areas of video production is your appearance. What you wear while on camera directly reflects your business and has an impact on the overall look of the video, so it's important that you choose wisely. Here is a handful of tips to ensure you are looking your best for your commercial shoot.


When it comes to jewelry, less is generally more. An abundance of jewelry can sometimes translate as unprofessional on camera. If you're making a commercial for a business like a financial service or law firm, the appearance of high professionalism is very important. Additionally, jewelry can also cause issue with the camera.

When light hits your jewelry it will cause a reflection that will be visible on screen. Stone-filled broaches or pins, dangling earrings and shiny bangles are just some of the selections you want to stay away from. Typically, a post-style earring, a wedding ring and a watch are all that's necessary.


Make sure you're wearing comfortable shoes. A common thing people are surprised to learn is that it takes a considerable amount of time to create even a short commercial. Director cues and line mishaps cause you to shoot the same segments over and over.

You want to appear vibrant and energetic on screen, not like you are in gut-wrenching pain because your feet hurt. Avoid this by not wearing new shoes on the day of your shoot. Wear a shoe that you know is comfortable. After-all, your feet probably won't even be in the shot.


Especially if you're advertising a product, you want to keep your clothing choices modest. Busy patterns and bright colors will only take attention away from the product you're trying to advertise, which is basically defeating the purpose of the commercial. Solid colors in natural tones, black and blue are generally good options.

You also want to be conscious of the background colors for the environment you're shooting the commercial in. For example, if you're shooting the video in a grassy field, green isn't going to be your friend. This will only make you blend in with the background and appear larger than you actually are.

Make you are dressing with success in mind when it comes to your commercial shoot. The more you plan for success, the more successful your video production will be.