Business has long since migrated from the traditional channels to digital ones. The idea of shopping for something with two clicks of your mouse and having it delivered to your doorstep is too tempting for many consumers. It is currently more appealing to spend hours online comparing and contrasting all types of products from motor vehicles to shaving lotion than to go to the mall. If your customers are not having an ongoing online conversation about your brand, you might as well be winking to a lady in the dark.
The extensive use of mobile devices over the last decade has prompted businesses to rethink their digital marketing strategies. In the past, firms focused on PC marketing, so digital content and advertising were tailored for PCs. Today, 81% of Americans own smartphones and use them for work, online shopping, social media, and much more. Therefore, if you want to take your marketing to the next level, you have to meet the needs of mobile users.
No matter how old or new your website is, you want to attract and keep as many new visitors as you can. New visitors may become old customers over time. But if your site is disorganized, unattractive, or both, many of your first-time visitors may leave your website and never return. Learn how you can keep first-time visitors from leaving your site right away below.
Survey Potential Customers and Visitors